Arctic White
“Similar to the blue tones of the «Arctic» paintings, the
olfactory objects using the same term are supposed to
evoke the fresh air and purity of ice landscapes. Again,
far from the reality of the terrain – villages whose main
economic activity is hunting and fishing are accompanied by the distinct scent of decay – the artist satirically mobilises the use of the word «Arctic» to describe a
minty freshness, in an olfactory installation based on
the famous air freshener.”