Arctic White

“Similar to the blue tones of the «Arctic» paintings, the olfactory objects using the same term are supposed to evoke the fresh air and purity of ice landscapes. Again, far from the reality of the terrain – villages whose main economic activity is hunting and fishing are accompanied by the distinct scent of decay – the artist satirically mobilises the use of the word «Arctic» to describe a minty freshness, in an olfactory installation based on the famous air freshener.”